Tim Toomey is a dynamic marketing executive with a proven track record of transforming both B2B and B2C companies into more profitable, data-informed brands. With expertise in highly competitive industries like live entertainment, events, and hospitality, Tim specializes in leveraging technology, developing young talent, and collaborating with diverse teams to drive audience engagement and revenue growth.

Throughout his career, he has played a pivotal role in elevating some of Chicago’s most recognizable organizations, working with brands like Lettuce Entertain You, Riot Fest, Harry Caray’s, The Chicago White Sox, Q101, and Rockit Ranch Productions. As the marketing lead for Wow Bao, he helped grow the brand from 100 locations to over 350 virtual “dark kitchen” restaurants during the pandemic. He also spearheaded the digital transformation of Riot Fest, implementing content-driven strategies that increased revenue and attendance over a decade.

An expert in data-driven decision-making, Tim developed an automated reporting system that provides real-time insights into ticket sales, marketing ROI, and cost per conversion for festivals and venues. Now at Big Onion Hospitality, he leads marketing efforts for a portfolio of beloved Chicago restaurants, ensuring every guest experience aligns with the company’s vision of warmth, hospitality, and excellence.